About Us
Finding Inspiration in Every Turn
Abetthale by Psych Studios is our first step towards the world of apparel. As filmmakers, our stories sought to capture the essence of real-life struggles and triumphs. In 2024, while penning a script about a college dropout's rise to entrepreneurship, life imitated art. A close friend embarked on a venture to create printed T-shirts, and in assisting him, we uncovered a hidden passion and untapped potential within ourselves for the world of apparel.
ನಂಬಗ್ಗೆ ನಾವೇ ಜಾಸ್ತಿ ಹೇಳ್ಕೊಂಡ್ರೆ ಚೆನ್ನಾಗಿರಲ್ಲ!
Our Origin
In engineering college, a chance meeting brought two students together who discovered they were both born in the same hospital. While speaking further, they both discovered they were both interested in filmmaking. This shared coincidence sparked a deep connection and led to the formation of Psych Studios in 2018, where our creative journey in filmmaking began.
ಋಷಿ ಮೂಲ, ನದಿ ಮೂಲ ತಿಳ್ಕೋಬಾರ್ದು ಸರಿ, ಆದ್ರೆ ನಮ್ಮೂಲ ಕೂಡ ತಿಳ್ಕೊಳಲ್ವಾ?
Our Revelation
Amid scripts and screenplays, our true calling in the fashion industry became apparent. Harnessing our creative spirits, knowledge of storytelling, and newfound understanding of the apparel industry, we decided to channel our energies into creating something tangible — thus, Abetthale was born. The name, starting with the Kannada letter 'ಅ', represents beginnings, echoing our journey from ideation to realization.
ಜ್ಞಾನೋದಯ ಆಗಕ್ಕೆ ಸ್ವಲ್ಪನಾದ್ರು ಜ್ಞಾನ ಇರ್ಬೇಕಲ್ಲ
Our Vision
At Abetthale, we believe that fashion is the ultimate form of self-expression. It's not just about looking good—it's about feeling good and saying something meaningful. Our designs blend relatable and nostalgic humor with the rebellious roots of streetwear, creating pieces that are both iconic and approachable.
ದೃಷ್ಟಿ ಸರಿ ಇದ್ರೂ ಚಶ್ಮ compulsoryನ?
Our mission
Abetthale by Psych Studios stands at the intersection of street culture and cinematic storytelling. Each piece of clothing is more than just fabric; it's a narrative, a slice of life, and a piece of art. Drawing on the nostalgia of our shared experiences and the humor that sustained us, our designs resonate with those who dare to dream and dress boldly.
ಗುರಿಯ ಹಿಂಬಾಲಿಸಿ ಕುರಿಯಾಗಬೇಡ!
Our Responsibility
Sustainability and creativity are the heartbeats of our operation. We source locally, support artisans, and use environmentally conscious materials whenever possible, ensuring that our impact on the planet is as light as our garments are on your skin.
ದಾರಿನೇ ಸಿಕ್ಕಿಲ್ಲ, ಇನ್ನು ಜವಾಬ್ದಾರಿ ಎಲ್ಲಿಂದ ತರಣ?
Meet The Team
Keerthi n Chiranjeevi
A.K.A ChiruMuri, Founder & CEO
ಮಾರಿ ಕೆಟ್ಟಿರೊ Marketing head
Ruthvik Krishnaa
A.K.A DhadBaddiMaga, Co-Founder & CTO
ತಲೆನೇ ಇಲ್ದಿರೊ Creative Head
ಹೊಸ Startup ಅಲ್ವ ಅದಿಕ್ಕೆ ನಾವೇ ಎಲ್ಲ ಕೆಲಸ ಮಾಡ್ತಿದ್ದೀವಿ
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